Hi, I'm Edward.
Product Manager

Loving the problem more than the solution.  Over 8 years of experience building web & mobile products, helping companies find product-market-fit

Let's chat
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A Proven Track Record
of Delivering User-Centered Products

I thrive in dynamic startup environments and large companies. I have a strong background in the tech industry and a passion for creating products that have a positive impact on people's lives. I'm skilled in market research, customer discovery, and user experience design, and I excel at collaborating with cross-functional teams. I'm also comfortable with ambiguity and change, and I'm always looking for user problems to solve.

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01/23 - present

Senior Product Manager

• Develop and communicated a compelling product vision and strategy, aligning it with user needs and business goals
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• Perform usability testing, A/B tests, conducted research, and  monitored market trends to inform product improvements
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• Create one-pagers, PRDs, requirements for development,  functionality, user experience, and technical specifications
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• Implemented AI-powered collaborative filtering to enhance  buyer s discovery, retention, increased sales and engagement

Recommendation Algos- Personalizing bespoke recommendation modules for our buyers.
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Moodboards - Allows buyers to save & organize their favorite items from all over the web.
Side-by-Side Product Comparison: Buyers can easily compare item features to make informed buying decisions.

10/21 - 3/23

Senior Product Manager

• Develop product vision and execute product strategies
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• Identify product initiatives and decompose into projects

• Guide the product vision > goals > epics > initiatives > releases

• Drive E2E product development

• Employed SQL for deep-dive data analysis, mining valuable  insights into user behavior

Data Analytics Tool - Empower sellers with an intuitive seller dashboard that simplifies data analysis by providing actionable insights and real-time analytics.
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Pod Finance - Provided simple finance options for emerging wholesalers so they can scale their business.
Pod Match - Allows retailers to share what they love so we can provide personalized recommendations.

8/20 - 10/21

Mobile Product Manager

• Led end-to-end mobile app development, driving innovation  and enhancing user experience

• Responsible E2E lifecycle; ideation>release>iterate• Prioritize products, epics, features

• Proactively identified eCommerce pain points, improving  user satisfaction with innovative solutions

• Facilitate design sprints

Deals & Delivery App - Enables users to deals, rewards, & shopping all in one app!
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5/18 - 8/20

Founding Product Manager
BEANS.AI

• Developed and executed product vision, driving innovation  and market differentiation

• Led end-to-end product development in a startup, from  concept to launch• Solved complex challenges in last-mile delivery with  innovative solutions

• Creating and testing wireframes and interactive prototypes  before we build

• Collaborated with UX/UI design teams for intuitive user  experiences

• Granted patent for my work on Selective display of complex  structures in a computer-implemented graphical map display

Beans Maps for Apartments App - Empower gig economy drivers to finish deliveries faster by providing them with a user-friendly tool that streamlines the process of locating apartment delivery locations.
Beans Route App - Gives delivery fleet managers AI-powered routing & dispatch with enhanced geospatial data for modern fleet management.
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View Project

9/15 - 5/18

Senior Product Manager
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• Designed, executed, and implemented B2B last-mile delivery for Sam's Club
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• Launched spark delivery app for gig economy delivery drivers

• Led Instacart partnership from identifying target customers, to solving  pain points via launching a key value item strategy
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• Customer discovery to build white-label assortment and checkout  flow
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• Communicate product updates, roadmap changes, and performance metrics to key stakeholders, ensuring alignment and transparency

Spark Driver App - An easy-to-use scheduler tool and intuitive driver fulfillment system for the gig economy driver.
Instacart - Sam's Club Partnership - Giving buyers flexible deliveries from Sam's Club stores.

Recommendations

What my peers say about me

I found Ed to be collaborative product partner who is curious and driven to solve real problems in a user-centered way.

Jeff Talley

Ads Design Manager, eBay

I witnessed Ed's ability to outline product vision, establish roadmaps, and define requirements for various features...Without reservation, I recommend Ed for any product management role.

Sarvesh Saran

Group Product Manager, eBay

Ed is a champion for customers, and it comes through as he leans on his excellent UX talents, leading teams to deliver the best possible user experience.

Mark Bradley

VP of Digital Product, U.S. Bank

He was able to bring really clear and valuable requirements from customers to the engineering team...Would love to work with Ed again!

Andrew Phavichitr

Director of Eng, Green Places

He is extremely well versed in every aspect of product management, such as data-driven decision making and backlog prioritization...excels is in UX design and user research.

Tyler deBrauwere

Product Manager, Ticketmaster

He led multiple caffeine empowered sprints to make the Beans Maps and Beans Route apps into what they are today with over 1M+ and strong retention.

Sam A

Customer Success Ops, Airbnb

I found Ed to be collaborative product partner who is curious and driven to solve real problems in a user-centered way.

Jeff Talley

Ads Design Manager, eBay

Ed is a champion for customers, and it comes through as he leans on his excellent UX talents, leading teams to deliver the best possible user experience.

Mark Bradley

VP of Digital Product, U.S. Bank

He was able to bring really clear and valuable requirements from customers to the engineering team...Would love to work with Ed again!

Andrew Phavichitr

Director of Eng, Green Places

He is extremely well versed in every aspect of product management, such as data-driven decision making and backlog prioritization...excels is in UX design and user research.

Tyler deBrauwere

Product Manager, Ticketmaster

I witnessed Ed's ability to outline product vision, establish roadmaps, and define requirements for various features...Without reservation, I recommend Ed for any product management role.

Sarvesh Saran

Group Product Manager, eBay

Ed is a champion for customers, and it comes through as he leans on his excellent UX talents, leading teams to deliver the best possible user experience.

Mark Bradley

VP of Digital Product, U.S. Bank

I found Ed to be collaborative product partner who is curious and driven to solve real problems in a user-centered way.

Jeff Talley

Ads Design Manager, eBay

I witnessed Ed's ability to outline product vision, establish roadmaps, and define requirements for various features...Without reservation, I recommend Ed for any product management role.

Sarvesh Saran

Group Product Manager, eBay

Ed is a champion for customers, and it comes through as he leans on his excellent UX talents, leading teams to deliver the best possible user experience.

Mark Bradley

VP of Digital Product, U.S. Bank

He was able to bring really clear and valuable requirements from customers to the engineering team...Would love to work with Ed again!

Andrew Phavichitr

Director of Eng, Green Places

He is extremely well versed in every aspect of product management, such as data-driven decision making and backlog prioritization...excels is in UX design and user research.

Tyler deBrauwere

Product Manager, Ticketmaster

He led multiple caffeine empowered sprints to make the Beans Maps and Beans Route apps into what they are today with over 1M+ and strong retention.

Sam A

Customer Success Ops, Airbnb

Product Manager who loves the problem space and building great products

I'm passionate about building great products that solve real problems for users. I have a proven track record of success in leading product teams through the entire product development lifecycle, from ideation to launch. I'm experienced in user research, usability testing, and finding product market fit.

Let's chat
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