Clients often throw unexpected requests our way, asking for tweaks or additions that shift from the original plan.
As designers, we're used to it. There always seems to be something they want to change—whether it’s the color scheme or specific features that pull away from the core message. Dealing with demanding clients can be tough, but staying calm and focused on the project’s goals is key. Even if the final product doesn’t perfectly match their initial vision, listening carefully and keeping your artistic direction will usually lead to a result they’re happy with. Remember, patience and persistence are essential when working with clients, even the unpredictable ones.
Low-Fidelity Wireframes Help Keep Clients Focused
In digital product design, balancing the amount of detail and interactivity in wireframes is crucial. High-fidelity mockups can overload clients with details that may distract from the main goals, while overly simple prototypes can fail to communicate enough. As a UX designer, I’ve found that low-fidelity, low-interactivity wireframes work best. They provide just enough information to keep clients focused on the project’s purpose without bogging them down with specifics. Simple layouts and minimal interaction keep attention on the essentials, keeping clients engaged and helping to keep the project on track. By using this approach, you can create wireframes that allow clients to stay focused on the big picture while designers work out the details.
Save Mockups for When the Project Direction is Set
When kicking off a project, it’s best to wait for client approval on the general direction before diving into mockups. This ensures you’re designing in line with what the client envisions, instead of spending time on something that might not make the cut. It doesn’t mean avoiding experimentation or research as you prep designs, but it’s a reminder to keep things targeted. Agreeing on the direction first helps build a smoother process and leads to a stronger final product. If you’re looking to improve your workflow, try holding off on detailed mockups until you’ve nailed down the project direction with your client.
Know Your Client’s Customer Base
Understanding your client’s customer base is essential when designing a website or app. Knowing who these customers are, what actions they should take, and what outcomes the client is aiming for will help you create a solution that meets their needs. Having a clear idea of both the current and target user journeys will make it easier to spot areas that need adjustment, saving time and resources later. Whether you’re working with a startup or a more established company, taking time to get to know your client’s audience is vital for delivering digital experiences that resonate with end users.
Final thought
Clients can be unpredictable, but that doesn’t mean we have to be. Using low-fidelity wireframes helps keep them focused on the project’s goals without overwhelming them. Before getting into detailed mockups, make sure they’re on board with the project direction to save time and resources. With the right balance, we can keep clients engaged and deliver high-quality results efficiently. Let’s stay flexible, adapt to client feedback, and keep pushing for results that satisfy everyone involved.
